BUILDING BUSINESS ACUMEN

Module synopsis

In order for all members of an organization to work effectively towards its success, they must have a deep and up-to-date understanding of the business that they are in, and in the context of its market, its competitors, and its industry.

This is especially true as changes in the business world accelerate and impose huge pressure on business leaders to make important decisions quickly, with little precedent or predictability. Increasingly, they rely on their people to be sharper and more business-savvy, to be of good help.

To this end, this is an excellent foundational course to improve business acumen and business savvy at the executive level.

Module CONTENT

- Foundation in Business Strategy
- Foundation in Marketing
- Foundation in Market Intelligence

BENEFITS OF THE ORGANIZATION

- Better understanding of the organization’s business priorities, and how to contribute to their achievement.
- Business-savvy conversations and actions at all levels of the organization, leading to improved business outcomes.

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